These past two years we have been reeling from the aftermath of the crisis, covid 19. However, to call the digital transformation an “aftermath” does spin the transformation in a negative light. While the circumstances that called for changes were not ideal, digital transformation has been a long waiting process for humanity. Everyone has a mobile phone, businesses are processing the SAP S/4HANA Migration Malaysia, online shopping was a norm, so what made a digital transformation so hard?
Going back to the initial days of the digital shift, it was filled with nothing but constant education and courses on how to go “digital”. Even though we had phones and were familiarized with social media for years before the actual shift, we were still far from making the final plunge on the transformation. Breaking out of the traditional manual of business was a necessity when the digital world loomed in. But what factors made it so hard to implement the process of going digital? Where was the motivation to live in a digital space? Your average joe was not the only one who struggled. Even the CEOs of major businesses struggled with it. So let’s talk about the challenges that made it so hard!
One of the biggest culprits that fizzled out all the digital marketing evolutions in business was the lack of resources. Both major and small companies struggled with digital transformation because they never invested in the digital tools to survive a digital landscape. There was also a considerable lack of talents in the IT department who oversaw all the technological tools, software, and hardware. Having no proper management in an IT team also lead to a big stumble in the digital adaptation. Having no employees who had high digital literacy is also a dent in the resources of the company.
The Workplace Culture
What is the organization’s culture like and what do they believe in when it comes to going digital? Many cultures make the mistake of simply investing in digital tools and never learning how to actually utilize them. Your organization never managed to adapt to the concept of a digital workplace, despite having the latest technology. So it is not always about the cool interfaces you have or all the business suites online. But it is also about the attitude, culture, and lifestyle.
Having No Clear Budget For The Digital Shift
The complete digital transformation was always a “hypothetical” situation for many businesses. Many never intended to go into digital space and utilize the resources that exist in the space. Inevitably this leads to having zero to little capital for proper digital transformation. Companies that succeeded in the pandemic are the ones who swiftly managed to reinvest in their digital literacy and digital tools. As much as we want to be tech-savvy in the most cost-effective manner, the solution is not to not spend at all. Some amount of capital should be set aside for proper digital transformation. And this capital should be well researched, strategize, discussed, and align with the decision-making skills in the business.