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Why Is The Digital Transformation So Hard

These past two years we have been reeling from the aftermath of the crisis, covid 19. However, to call the digital transformation an “aftermath” does spin the transformation in a negative light. While the circumstances that called for changes were not ideal, digital transformation has been a long waiting process for humanity. Everyone has a mobile phone, businesses are processing the SAP S/4HANA Migration Malaysia, online shopping was a norm, so what made a digital transformation so hard?

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Going back to the initial days of the digital shift, it was filled with nothing but constant education and courses on how to go “digital”. Even though we had phones and were familiarized with social media for years before the actual shift, we were still far from making the final plunge on the transformation. Breaking out of the traditional manual of business was a necessity when the digital world loomed in. But what factors made it so hard to implement the process of going digital? Where was the motivation to live in a digital space? Your average joe was not the only one who struggled. Even the CEOs of major businesses struggled with it. So let’s talk about the challenges that made it so hard! 

No Resources 

One of the biggest culprits that fizzled out all the digital marketing evolutions in business was the lack of resources. Both major and small companies struggled with digital transformation because they never invested in the digital tools to survive a digital landscape. There was also a considerable lack of talents in the IT department who oversaw all the technological tools, software, and hardware. Having no proper management in an IT team also lead to a big stumble in the digital adaptation. Having no employees who had high digital literacy is also a dent in the resources of the company. 

The Workplace Culture 

What is the organization’s culture like and what do they believe in when it comes to going digital? Many cultures make the mistake of simply investing in digital tools and never learning how to actually utilize them. Your organization never managed to adapt to the concept of a digital workplace, despite having the latest technology. So it is not always about the cool interfaces you have or all the business suites online. But it is also about the attitude, culture, and lifestyle. 

Having No Clear Budget For The Digital Shift 

The complete digital transformation was always a “hypothetical” situation for many businesses. Many never intended to go into digital space and utilize the resources that exist in the space. Inevitably this leads to having zero to little capital for proper digital transformation. Companies that succeeded in the pandemic are the ones who swiftly managed to reinvest in their digital literacy and digital tools. As much as we want to be tech-savvy in the most cost-effective manner, the solution is not to not spend at all. Some amount of capital should be set aside for proper digital transformation. And this capital should be well researched, strategize, discussed, and align with the decision-making skills in the business. 

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Google Optimization – Effective Marketing Tool.

Almost every business these days has its own online website. This is because every business owner is well aware how strong and effective it is to have one for their digital marketing Malaysia campaign. However, just like in the real world out there, the online world is also full of businesses already like almost every page has so many ads at the sidelines.

In fact, the only reason you get free shows is because they are sponsored by different businesses and this is also why you will see some interferences while watching them like an ad will interfere in the middle and there is nothing you can do with it unless you will pay for the site. Have you ever thought to yourself “is there a digital marketing agency near me?” If so, you should head out to Republic Digital Marketing for specialist assistance.

In the real business world, you have to spend a lot of money to put your business at the center. There is no difference in the online world though. If you want to be the center of attraction, you also need to invest in it. However, you should also know where to invest your money.

We all know that if you are marketing online, you aim for traffic. This might sound simple but then again, you know very well this is not an easy thing to do since all of your competitors are aiming the same thing. This is why you need the Google optimization strategy. 

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Google optimization is actually just the same as website optimization since most of us these days will first make a search in Google for the thing we look for. Unless of course you really have a particular thing to look for and you already know what site to check. Usually, one will really check Google first and this is where Google optimization comes in.

If your website is compatible with the criteria of Google’s system, it should come first when the search is done. As you see, when someone makes a search, he will only consider the first website to appear most of the time. Dealing with Google optimization though is not easy. It is quite complicated and thus there are SEO consultants that you can hire for this. 

Digital marketing is never easy, no matter what others might assume. Thus, it is best to incorporate effective strategies like SEO. Yes, and if you are thinking the same thing, you should hire digital marketers as usually, they have the right person in their midst to do the strategy. 

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